Created during New York Fashion Week SS25, this campaign followed four Latin American creators invited by Tommy Hilfiger to attend the runway show. Rather than producing traditional fashion portraits, the objective was to create imagery that felt authentic to each creator while remaining true to the brand's visual identity.

The campaign focused on documenting their Fashion Week experience through a series of editorial lifestyle portraits photographed throughout the streets of New York, capturing the energy of the city without allowing it to overshadow the personalities of the talent.

The outdoor imagery was photographed primarily using natural light, while select indoor portraits incorporated off-camera flash to maintain consistency across changing environments.

Color grading played an important role in shaping the final aesthetic, introducing a subtle nostalgic quality that complemented the timeless character of the Tommy Hilfiger brand while preserving a fresh, contemporary feel.

Because the talent consisted of content creators rather than professional models, direction centered on encouraging authentic movement and natural expression rather than highly posed fashion imagery. Each session was adapted to the creator's individual personality, allowing every set of images to feel genuine while maintaining a cohesive visual language across the campaign.

The result is a collection of portraits that balances editorial fashion with approachable storytelling, celebrating both the creators and the brand within the vibrant context of New York Fashion Week.

• Editorial lifestyle photography

• Creator portrait photography

• Street-style photography

• New York Fashion Week coverage

• Natural light and flash photography

• Content for social media and digital marketing