Created for Rionne, this campaign was designed to showcase the versatility of a signature outerwear piece through two complementary visual approaches. The first half of the production focused on clean, accurate studio imagery, while the second transitioned into an editorial lifestyle campaign photographed throughout New York City. Although the collection centered around a single jacket available in two colorways, the creative direction was developed to generate a diverse content library capable of supporting the brand's marketing for approximately six months.

The studio portion of the production emphasized precision, consistency, and accurate representation of the garment. Controlled flash lighting was used to ensure true color, clean silhouettes, and clear visibility of the jacket's construction and multiple styling options. These images were created to present the product with clarity while maintaining an elevated fashion aesthetic.

The second half of the production moved on location across three carefully selected areas of New York City. Captured exclusively with natural light and tethered on location, the imagery embraced a softer, lived-in atmosphere that contrasted with the controlled studio environment. The visual direction drew inspiration from understated Parisian style, romantic, feminine, and effortless while maintaining a contemporary finish. The resulting imagery feels timeless and cinematic, with a subtle film-inspired quality interpreted through a modern commercial lens.

In addition to photography, Natalia Tirado supported production and location scouting, helping shape the creative workflow across both studio and location environments. By combining technical product imagery with editorial storytelling, the campaign provided the brand with a versatile collection of assets suitable for e-commerce, web, and social media throughout multiple seasons.

In addition to photography, the campaign included a series of short-form video assets created under Natalia Tirado's creative direction. The motion content followed the same visual language as the still imagery, balancing the precision of the studio lookbook with the effortless, romantic atmosphere of the New York lifestyle scenes. Designed for web and social media, the videos extended the campaign's storytelling while showcasing the garment's versatility through movement and styling.

Deliverables

• 70 final edited images

• 3 website hero videos

• 4 e-commerce product videos

• Behind-the-scenes social content

• Studio lookbook photography

• Editorial lifestyle photography

• Six-month content library for web and social media