Created for Colombian footwear brand Laura Cepeda, this campaign set out to recreate the feeling of a tropical destination within Bogotá, a city known for its cool climate and mountainous landscape. Through a combination of studio and on-location photography, the production transformed familiar surroundings into a warm, vibrant environment without the need to travel.

The visual direction celebrated color, femininity, and effortless elegance while keeping the footwear at the center of every composition. The campaign was later featured by Vogue México as part of its editorial coverage highlighting emerging Latin American designers.

The campaign combined controlled studio lighting with natural environmental light on location to create a cohesive visual language across every image. Thoughtful lighting, styling, and carefully selected locations established the foundation of a tropical atmosphere, while warm color grading in post-production reinforced that feeling throughout the campaign.

Together, lighting and retouching created imagery that feels sunlit, vibrant, and immersive, allowing the collection to evoke the warmth of a tropical destination despite being photographed entirely in Bogotá.

Every pose was intentionally directed to showcase the footwear while maintaining natural movement and a refined fashion aesthetic. Rather than treating the shoes as simple products, the direction integrated them into expressive compositions that highlighted silhouette, proportion, and personality.

Styling, location, lighting, and color worked together to reinforce the tropical narrative, creating imagery that feels playful, sophisticated, and distinctly feminine.

• Editorial footwear photography

• Studio and location photography

• Fashion campaign imagery

• Creative direction

• Content for website and social media